We are seeking an experienced and highly skilled CRM Specialist to lead customer and marketing analytics initiatives across global markets. 

The ideal candidate will bring deep expertise in CRM platforms, data analysis, and marketing performance measurement, along with strong leadership capabilities in managing international clients and cross-functional teams.
Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
 

What are we looking for?

 • 10-14 years of experience in customer and marketing analytics leadership, with exposure to international clients
• Strong proficiency in SQL, with the ability to write complex queries
• Advanced Excel skills, including formulas, dashboards, and graph creation
• Strong CRM marketing knowledge with the ability to design reporting structures and interpret business requirements effectively
• Experience in Marketing ROI measurement across various channels
• Functional experience across CRM, analytics implementation, campaigns & media, and social media technologies
• Excellent problem-solving skills and keen attention to detail
• Strong communication skills and proven ability to manage client-facing responsibilities
• Ability to connect data insights to strategic business decisions, demonstrating strong business acumen
• Proven experience leading large, globally distributed, and virtual teams
• Ability to work collaboratively in a cross-functional, fast-paced environment with multiple stakeholders
• Working knowledge of Braze or similar CRM engagement platforms
• Intermediate-level skills in Power BI, SQL, R, and Python
• Experience with data visualization tools -Power BI  
 

Roles and Responsibilities: 

• Translate business requirements into analytical solutions, dashboards, and performance reports
• Create comprehensive Excel-based/Power BI/Looker reports, including advanced formulas, dashboards, and visualizations
• Leverage SQL to extract, manipulate, and analyze data to support CRM and marketing initiatives
• Utilize CRM and marketing platforms (preferably Braze) to support campaign execution and customer lifecycle programs
• Measure and analyze marketing ROI using industry-standard techniques and methodologies
• Provide strategic insights and recommendations based on data, connecting analytics to business decisions
• Collaborate with cross-functional teams—including delivery leads, account management, and operational excellence teams—across a global network
• Manage client-facing communication, ensuring clarity, accuracy, and alignment with business objectives
• Lead virtual teams and work with multiple stakeholders to ensure timely and high-quality delivery of analytics solutions
• Support analytics implementation across CRM, campaigns, media, and social platforms

  KEY WORDS -SQL(Advance level) + Reporting + Power(Advance level) BI + Marketing Analytics (domain) mandatory